Reflections 2012.

On the cusp of 2013, I can proudly reflect on what a rewarding year 2012 has been. Even though I’ve tinkered with designing & creating jewellery over the years primarily as a hobby, it hasn’t been since launch of the webstore in July this year & picking up a few stockists on the way that JC Lane has been made an official small business in progress.
My goal from the start however has always been to be able to utilise my creativity to assist those less fortunate, particularly disadvantaged children. I strongly believe it’s just pot luck really that some children are born into a world whereby they have more than is required to set up for a comfortable existence whilst others have the odds stacked against them from the beginning & I really do believe we have a social obligation to even out this imbalance as it could have easily been you or I, our own child, adored nieces & nephews born into that ‘other’ world. So, my proudest moments of 2012 are not that I’ve managed to sell off my creations but as a result of the creative process the small town of Madina in Sierra Leone whereby Orphund are supporting 55 orphans at the moment will benefit in some way or form. It really elevates work to a much more rewarding level giving it a deeper purpose. A sincere thank you again  to my family, friends & customers who have made this happen & good karma to you all!doante
I hope whatever you do in 2013, life affords you opportunities to lend a helping hand wherever you can because the gift of giving awakens our soul in a sometimes inexplicably cold & insane world. JC xx

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Childhood Inspirations

Hints of Spring is in the air and what better way to celebrate than to create a fresh bright range and inspiration this time came from wandering around my Asian grocer in which I came across a biscuit titled ‘Shui Po’ Cakes (translates to a water floaty) in which I was first introduced to in my childhood whilst visiting Dad’s hometown in China.

I loved the shiny texture and shape of these little creations and was inspired to create a range using polymer clay to mix up gorgeous colour combinations then added little gold squares and gold cornflake chips in between for a little hint of luxe.

What girl doesn’t love sweets, a little gold glam and some colour  to brighten up her day!!

The Name Game.

I’m often curious as to the origin or story behind brand names. It’s always interesting (to me anyway) how a brand name was born.

For anyone as curious as I am, here is the quick story behind my own label name JC Lane & I also feel the need to explain as I realized the name will only ever hold special meaning to me and not the big wide world into which it is being launched.

In the process of coming up with a name I wanted it to represent something important to me and a reminder of my childhood. I always believe your childhood shapes you and you should never forget your origins wherever you end up in life. No matter where you go that ‘child’ inside never really leaves you.

The JC  simply stand for the initials of my name Janet Chow however, the C also represents Clancys Lane, the name of the street where I spent most of my childhood and teen years raised by my grandparents hence the name JC Lane.(see, makes more sense now & not like I simply tagged on a ‘Lane’ at the end to fill up a bit of space)

JC Lane is a tribute to my grandparents who played a major part in my upbringing during some of the happiest periods of my life and as a result shaped me to be who I am and what I represent today.

On Location Location.

A couple of Sundays ago I had the pleasure of tagging along on location for a very early Sunday morn photo shoot with clothing brand HarvandMilla who are borrowing some of my jewels to decorate their gorgeous pieces.The day was a combination of fun, a lot of snacks & a little work on the side of course.Thanks to photographers Desiree and Lisbet, makeup artist Erin and model Christabell.